The Regulators:
The Advertising Standard Authorities are the people who regulate TV adverts within the UK. They are also responsible for dealing with audience complaints. This will involve an audience member who has taken personal offence to what has been seen on TV.
It’s straight forward how to go about making a formal complaint. Everything you’d need to know will be set up on the ASA website for you beforehand. Firstly one has to check that the advertisement they wish to complain about is covered by the ASA. Secondly, if it is covered by the ASA, then proceed with your complaint online, simply give them a call or write in. You will then be assigned somebody that will be personally dealing with your case. Considering the severity of your complaint, the advertisement in question will be removed from any form of viewing within the UK.
Analysing TV Banned TV adverts: F Word.
In this advert, we are presented with some of the world’s most famous actor/actress and musicians. They all appear on screen one by one, and pronounce what seems like the offensive word ‘FUCK’. Their mouths and sounds are censored with a black rectangular box. Initially, it appears as though they are saying this obscene words, however later on in the commercial we are made aware of what they are saying as its in content to what they’re advertising- Famine.
I feel that advert was banned as it may have been deem inappropriate as it creates the illusion that foul language is being used. Later, after researching this advert in more detail I came across and article in ‘Clear Cut’ stating that it was cancelled as the advert was being broadcast but people whose intentions were wholly and mainly political. This breached the rules against political advertisement.
Summary:
Personally, I quite like this advert and feel that it informs the public of the problems regarding Famine around the world. It also incorporates some of the most famous and inspirational people in the world, who have earned their rights as fan’s role models.
No comments:
Post a Comment