H&M advert Amiee Wolf Ft Bubblez ;)

Evaluation of Advert.

When first finding out that the next project was the chance to create our own television adverts for a existing product, I was excited and already knew what I wanted to do. I initially planned to created an advert for a shampoo- 'Head and Shoulders'. Unfortunately when properly thinking about it, this idea proved difficult and unrealistic as the facilities needed, weren't made available to us.

I then started thinking about advert I had seen on TV and came up with the idea of advertising for H&M. There television advert has always been something that I've enjoyed watching and wanted to see if I produce something half as good, if not better.

My advert is very simply produced. It consists of a photo-shoot that has been film, with some pictures of clothes including 'evening wear', 'day wear' and more. We used backstage footage and real photo shoot pictures to sell our product.

The video shows behind the scenes of the shoot- which normally isn't incorporated in a normal H&M advert. I thought this would be a good way to engage the audience in the product and the commercial. By the looks of the feedback that I've received, I'd say it's worked.

When trying to start the filming of our commercial, we had a lot of obstacles come our way which proved hard of over come. Our biggest problem was trying to get a member of staff to supervise us during the shoot session in the photo- shoot studio. After two days of trying, we finally manage to get hold of someone. Everything there onwards, went swimmingly. With the helpful hands of Doran, Mohan and Nathaniel we were able to get all the shots we needed under 4 hours. The filming process especially for me- was the best part of this entire task. It was so much fun, and provided me with a lot of jokes and laughter, curtesy of my co-star Naomi Ediru.
I was every much surprised at how professional the pictures looked. I had my doubts when told we'd have to use the college photo studio. The usage of equipments, were bearable as the video recording standards were mediocre.

However, I feel like as team we concentrated more on the pre-production as opposed to the post- production which is something I have a habit of doing. Devoting all my time and energy to the pre-production leave me with less time to complete all the post-productional work. This is an aspect of my learning style that I have to alter, if I plan on doing well in this course.

The editing for me, was the biggest difficulty that I personally had (whereas Naomi speeded through it). I cannot edit footage AT ALL! I feel I'm strongest when it comes to written work. I find it easy to complete paper work than do anything too technical. This too, I have to work on.

In terms of the levels of professionalism my advert had- I'd say I was pretty content with it. All the feedback received stated pretty much the same things "I really like your advert and it looked very professional. It's something I could see on the television"...or along the lines, off.

The target audience for our commercial was woman of 16+. Although H&M adverts are traditionally aimed at either sex audiences of the same age range but as we had no male feature in our advert, I'd thought it'd be very hard to convince men that it was created for them.

I believe that our USP is the behind the scene footage that we added in the final advert. I think it makes the audience want to have fun with us, and feel apart of our 'team'.

Like I briefly mentioned earlier in the evaluation, everybody's comments were based around the same things. However, something that they all picked up on, was the ending of the commercial. As the pictured appear on screen one after the other, people comment and said, that they would have though the commercial better if they were given a little more time to took at the pictures better before they were rushed off of the screen. They all said that the ending was a little unsettling. So this is something that I have to concentrate on in the future.

In conclusion, I really enjoyed this project and I'am incredibly proud of myself. This is the first piece of work that I've entirely completed...so "YAY ME!"