Task: 30.2

Advert Concept One: Photo Shoot sequence. Different costume changes between two girl friends. Slogan is ' H&M: Loose Yourself In The Moment'

Advert Concept Two: Two girls are getting ready for a night out. Girl 1 is looking through girl 2's wardrobe and is interested in where she has got most of her clothes from. Impressed with the prices and the store, she attempts to steal it. Slogan is ' H&M: The Clothes that make your friends....CRIMINALS"

Story Board Sequence

Task 3: 30.1.3

This is an Advertisement for the SR toothpaste which was released and aired in the year of 1955. I feel that although dated in comparison the latter advert of what could only be described as selling the same product...it is contemporary to it's time.

It has been filmed in black and white, as I don't think that color television had been invented by that era. The register used is very formal and demonstrates Standard English. The sort that a news present would embody.

The advert is presented with a lot of statistical information, which I feel add to the selling of the product. Using Statistics, creates an assumption that the product being advertised, is deem reliable and trustworthy.

With this television commercial being release early this year, I would say that it was very modern and contemporary.

The reason I like this advert, and why I personally do use Colgate toothpaste is because the advert had been experimentally produced. This meaning, that they've used what appears as a member of the 'public' to test out their product and come back and tell them what they've thought of it. I believe that using this technique personalised the product to the consumers. It appeals to everyone, as everybody does or should brush their teeth.

The additional information, although in small print to stop the audience from being distracted from the main advert; are very informative and outline some facts that have not been mentioned. I especially liked the visual aids of what this toothpaste fights against.

Task 2: 30.1.2

Type of Persuasive Techniques	Links to Adverts which uses these techniques
The Anecdote	The Lorrel  hair product advert. The Tag line of ‘Because your worth’ it makes use feel exactly that and adds a personal attachment to the product being sold
Adjectives	Morrisions superstore advert: It suggest that everything sold within that supermarket is as healthy and natural and ever. Especially incorporating a famous sportsman; Freddie Flintoff within suggest, if their products are good enough for him, then they are good enough for us ….’Normal people’
Repetition	A prime example of an advert that uses repetition in order to sale their product, is by far the most annoying advert in the history of advert; Go Compare, car insurance. Although very irritating, this advert works very well. It uses a catchy song, which is also the URL of the company. Next time people will be at their computer, they will remember the URL and are likely to visit it.
Statistics	Dove Body Lotion Adverts: Using what appears as factual information to sale a product works, in my opinion. This advert uses this device when saying things such as ‘95% of woman chose this as their daily body lotion’
Fact	If something is presented as having been proven and it is assumed to be reliable and trustworthy. The NSPCC Children advert is a very effective advert. It’s an emotive production that doesn’t fail to pull on ones heartstrings. Nearly brought a tear to my eyes…. But I’m better than that ;)

Task 1: 30.1.1 Introduction to the History of Advertising

30.01.1
1: Explain what is meant by Tv Advertising.

• Tv Advertising refers to something that has been produced and paid for by an organization that conveys a message that is intended to market a particular product. 

2: View three different contemporary  TV adverts and list Three key characteristics of them.

• Beyonce Knowles perfume entitled 'Heat'. The USP, I believe is her sole appearance. Her being one of the most iconic woman in the world, alone should be enough to get her product sold. As she has many fans from all over the world, it is deemed sure that this product was predicted to be successful. 
• KFC Advert. This is my all time favorite advert. This is being due to its USP. It uses humor and a jungle to advertise and sale its product. The jingle is still remembered by millions even though the advertisement has seized to be shown on the television. 
• 'We Buy Any Car', insurance advert. This television work so well due to its catch tune that it incorporated. This then went on to be available for people to purchase on ITunes. 

3: Follow this link and answer the following question

• On an Average day Americans are estimated to be bombarded with 3,000 adverts.
• They are likely to view these adverts on buses, television, on the floor, supermarkets, phone booths, shelves of their local corner shop and plenty more. 
• The most uttered word within the English word is said to be 'Ok', with 'Coca-Cola'.
• Leo Bennett believed that the right icon could sale anything to anyone. He also thought that although people couldn't connect to say, cigarettes that they were more likely to relate more to 'Malboro Man' 
• Although advertising as been around for many years, they don't always work effectively. One prime example of this would be the Ford Axel Car. It was said to have failed as the world were not ready for such a futuristic car, within the that particular era.