All Channel Ident have the same purpose always. This is to establish their brand as a television channel, attract more viewers and maintain their rating by convincing them to continue watching their channel. The more creative the Ident, I feel the more memorable it becomes. An example of this would be the BBC One Ident which will appear before the next programme if about to start. Accompanied by the Ident will follow as short voice over, of what is to be expected next on that channel. As the BBC is not an advertising telvision broadcasting company unlike ITV, the only way they make their money is my the amount of viewers they have. Therefore I think it's important for them to show their Ident as much as they can. One thing that the BBC do very well is, promote their other channels too. E.g during a voice over, they may make references to BBC 2, 3, 4 and BBC Radio One.
Wednesday, 29 February 2012
The Purpose Of Channel Idents
All Channel Ident have the same purpose always. This is to establish their brand as a television channel, attract more viewers and maintain their rating by convincing them to continue watching their channel. The more creative the Ident, I feel the more memorable it becomes. An example of this would be the BBC One Ident which will appear before the next programme if about to start. Accompanied by the Ident will follow as short voice over, of what is to be expected next on that channel. As the BBC is not an advertising telvision broadcasting company unlike ITV, the only way they make their money is my the amount of viewers they have. Therefore I think it's important for them to show their Ident as much as they can. One thing that the BBC do very well is, promote their other channels too. E.g during a voice over, they may make references to BBC 2, 3, 4 and BBC Radio One.
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