Intro to Channel Ident

A Channel Ident is the strongest visual representation of a particular television channel. Although a few seconds long, the Ident is suppose to sell the channel to it's audience in order to boost its ratings. It is normally about 20-30 seconds long, to prevent the audience from getting bored after a while. After having watched several examples of Channel idents, it's clear to see what sort of things they have in common. This being, they always find a way of co-operating their own logo in the visual. The logo is personal to that specific channel. E.g the logo for that E4 channel is as shown on the right. The colours of the log plays a big part in aiding the audience in remember their channel as it reinforces their brand. The colour purple will forever be associated with E4. Most if not all channel idents use audio in the form of short instrumental music, as opposed to voice overs.