Before starting my installation, as always we had to begin with the pre-production.
I researched three famous installation artist, Sam Taylor Wood, Bill Viola and Matthew Barney. One thing that they all had in common was meaning behind their art. As opposed to just creating an installation for the sake of getting through the college unit, I wanted to produce something with a little more depth.
Thus, The Box. The concept shows how easily us, as members of society conform to what we see on television, sometimes subconsciously . The boxes represent us as empty vessels waiting to be used and filled up. We have no identity excepted what is imputed into us, much like the hypodermic needle theory.
I decided to produce my installation with Gill, which turned out to be a good decision. We made mind maps, story boards, mood boards and more in order to prepare ourselves for the shooting.
The shooting was harder than we anticipated to be honest. We knew what we wanted our end project to look, however finding the best way to film was tricky. We tried most things, until finally settling with red colour gel sheets over the light lambs whilst filming, in aim to captivate our audience and allow them to be taken on our journey.
We used the photography studio for location, two DSLR cannon HD cameras and tripod for equipment.
The editing process, seemed the most challenging. As we were creating an installation, we had to use a lot of transactions and effects that we wouldn't have normally used. Adding and deleting footage which may have made the final piece look a bit distorted, but that was the risk Gill and I took and by the looks of things, it paid off. I believe we spent about two weeks trying to find the best soundtrack for our video. We need something that complimented what was happening on screen and two we finally choose, definitely did that.
Overall, I thoroughly enjoyed the Video Installation unit more so than I thought I would.
I hope that our audience enjoy and relate to our work too, and understand what we were trying to achieve.
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