Task 1 (a): write a
critical evaluation of the purpose of music videos, with examples.
1:_Lilly
Allen: It’s Not Fair. I particularly like this
music video by Lilly Allan, as it gives off the impression of being somewhat
old fashioned. It’s created to look as though it was filmed and released during
the 1970’s. The song was written by Miss Allen herself but produced by Greg
Krustin. The video is of Lilly Allen’s performance of the song at a country
show, with a composition of country style music being incorporated into the
video. The video is presented in form of a concert/ simple gig. I feel that
this light mood, fast tempo music is only to distract from what the lyrics of
the song actually says. In the
song she talks of her relationship with her boyfriend and their sex life,
stating that his love making skills are ‘not fair’ as he appears to be a
selfish lover. This is song is very explicit and sexually orientated. She is
simply performing to a group of an audience with backing vocalist at the back
doing their part. She was has a live country western band, who look very
disinterested and unimpressed which I feel fits in well with the content on the
song.
2: The
Righteous Brothers:
Unchained Melody: The version I will be evaluating will be that of The Righteous
brothers. They were a musical duo, starring Bill Medley and Bobby Hatfield. This
is undeniably my favourite song of all time. Reason being, that it’s such a
beautiful composition and is accompanied by even more heart-warming lyrics.
Alex North originally wrote this song with lyrics written by Hy Hazet. Some may
argue that Unchained Melody was the most recorded song of the 20th
century. In the year of 1965 they recorded and released the song that was to
make their fame. The music video is very simplistic. It consisted of the duo
performing live at their concert. The quality of the video is contemporary to
the time it was produced. The camera angles are minimal and vary from medium,
long shots and extreme close ups.
3: Sinead
O’Connor: Nothing Compares:
Sinead’s iconic song was produced by herself, however written by Prince.
It sees her singing about a hard break up that she is going through at the time.
The reason I chose this video to evaluate is because even though it’s very statically
and simply produced it is still effective. Having the video constructed the way
it was, I feel it personalises the song. The lyrics in the song fit in well
with the mood of the video. The constant extreme close up of Sinead’s face as
she sings and cries give the audience the chance of connecting with her
emotionally, which I think is a great feature.
4: Ed Sheeran: You Need Me Man, I
Don’t Need You: I believe this to be one of the best music video to come out of 2011.
It’s very current, hip and fresh. It’s black and white theme adds a ‘cool’
theme to the video. However the black and white colours don’t portray the video
as dated, which is a good thing. The reason I enjoy this music video so much is
due to the fact that I loved the concept and what it was trying to do. I appreciated
how the producers of this video considered the public audience who have
impaired hearing. There are a lot of camera angles used in this video. I feel
that this fits in well and represents the fast pace of the song as it’s a rap
song. The video is also somewhat mysterious as we are never really shown the
singer until the very end. We as the audience only see parts of him slightly.
This makes the viewers (those who are yet to see the video and don’t know Ed
Sheeran) want to stick around and find out who is singing therefore watching
the entire video.
5:Kayne
West ft T-Pain: Good Life:
This
is a very good video as it keeps the audience captivated, engaged and
entertained. It does this using very brightly coloured animation all throughout
the video. In the video Kanye West raps and his lyrics are created into
animation; the audience can familiarise themselves with the images shown
because they recognise what they see such as The Statue of Liberty, The White
House in Washington, D.C. and the Hollywood Hills etc. This is a ‘feel-good’
video which complements the theme of the song about living the ‘The Good Life’.
Also Kanye West and T-Pain have expressions of joy and elation; as well as this
the video girl acquires the same expressions which contrast from the normal
demeanour of a ‘hip-hop video girl’. The camera shots consist mainly of long
and medium, with a few close ups and extreme close-ups. This may be to
illustrate that the ‘good life’ is always experienced on a large scale
therefore it’s fitting for it to be shown on large scale.
Task 2: Plan with
creativity and flair a music video using found and original footage.
Title of Music Track/
Artist:
The
song that I have chosen to base this project on is Beyonce’s 1+1
Write a description of
your music video concept:
My
music video will be done using simple shot and angles. I will use three
different locations such as the photo studio, window and park as I’m singing
and shooting the entire song at once. During the editing process I will use
different shots from different scene and assembly them together to make a video
sequence.
Explain how you are going
to use and combine:
a) original footage you have filmed yourself
All of my footage has been original
b) library footage (include the source/s)
I imported Beyonce’s 1+1 audio song into my music
video
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