City Of Westminster College Ident Evaluation

During this unit we had to produce our own Idents that would best represent the values and beliefs of the college. We had to make an Ident that if good enough could be worthy of advertising the college.

At the initial stage, we had to choose a pair in which we'd work on the final project with. I chose Pierre. After this we started to brainstorm different type of animations that we could us in order to make this project effective. We researched Pixelation, Cut out, and Stop Motion animation. At the end we chose to concentrate on Pixelation as the examples of this type animations intrigued us more so than the others. Having decided what type of animation we were to use, we had to conjure up three different ideas of what our Ident would involve. These were to include; narrative, colours, music, logo and slogan. Once all the pre-production work had been completed, we made a start on the production stage.

I must admit, the filming stage was the most tedious thing I have done in while. It took us over the course of separate lessons  to film the entire footage. It was difficult also as the technicians we're every unreliable during this project. After overcoming the complications with the technicians we, we managed to film the Ident the best we could. We wanted to be as creative as possible with the pixelation, so we took shots of Pierre jumping up in the air in different key frames so that when edited together it would look as though he was flying to college. We also tried to make it humorous by adding Naomi who was to follow him the entire route to college without him noticing, I feel that this worked well together and it made the film stage a lot more tolerable as it meant we could think of more ways to improve with Ident with the creativity.

The editing process was fairly simply. As always we used final cut pro to edit the footage and added audio to the finish edit. We literally let the shots that we took work for themselves.

The feedback we received from everyone has been mainly positive. The only criticism that was given was that the Ident was a little too long and after while the viewers may start to lose interest before the logo is even introduced. So because of this, one thing that will be done differently is us keeping in time with the normal time scale of an Ident, that being 30 secs.