Viral Marketing Commercial Analysis Part 1

I have choosen an advertisement of one of my all time favourite films to analyse. Get Him To The Greek, is a 2010 American comedic film, by the directors of 'Forgetting Sarah Marshall' and the producers of 'Knocked Up' and 'Supperbad' . The film is a follow up of 'Forgetting Sarah Marshall', in which we follow Jason Segel's character's *(Petter Bretters) attempts at getting over his Ex film star girlfriend Sarah Marshall, who he has just found has been having an long term affair with English rock star Aldous Snow *( Russell Brand). However, Get Him To The Greek, concentrates a little further on the life, ups and downs of rock star, Snow. Aaron Green *(Jonah Hill) works for *Capitol Records* and is given the chance of a life time, when he is put in charge of getting Aldous Snow from London to the Greek Theatre in Seatle. Things arent as merry as it seems when keeping up with Snows drinking and drug taking becomes somewhat a challenge for innocent Green to deal with.

The trailer shows the audience, short scenes of what the film will consist of. The target audience for this film, I think are those who have seen the previous film, loved it and wanted to see what 'happened next'. This is one of the reasons as to why I immediately wanted to watch it when, seeing the commercial advert; that, and the fact that Russell Brand starred. I love Russell Brand :D. Comedic movie/film lovers would also be a well anticipated audience for this advertisment. The URL of where the advert can be found is on the television, internet, and advertising newpapers such as The Metro.

This advert has many purposes. However, I think the main purpose is to advertise the new film and persaude people to go and see it.

Technical aspects are absolutely amazing. This is to be expected of a perfessional production. The video is clear and easily seen without any blury aspects. The sound quality is tolerable, when watching on the streaming website of Youtube.com, but other media agencies such as television and radio; the sound is good. Editing quality is very well done.