Task 4: 30.1.4 TV Adverts and their Persuasive Techniques

Product Name: Marks&Spencers Christmas Commercial with the XFactor contestants
Persuasive Techniques: This is incorperating the Christmas sprit into the advert, making it somewhat universal
Product USP: This is by no contest, having the XFactor contestants feature in this commercial. The XFactor is the big thing happening at the moment and has everybody talking. It greats the impression that the fans and supportes of the singers, may go and shop at M&S.

Product Name: British Red Cross- Famine

Persuasive Techniques: This advert is very good at playing on the emotions of the audience. It's very stratigistly produce. Almost makes  the audience memeber feel guilty for not want to help, resulting to them feeling forced to do the part

Product USP: The British Red Cross, are advertising for a good cause. Everybody that participates in helping this charity is essentially, saving the children suffering with Famine's lifes. 

Product Name: L'Oreal Commercial Featuring Beyoncé Knowles

Persuasive Techniques: Catering to all different hair types and all different people

Product USP: Using world wide sensation- Beyoncé has definatly done something for this commercial. It also used one of her well know tracks 'Naught Girl' in an instrumental form. I'm sure Beyoncé's long line of devoted fans, would have been the first to purchase this product.

Task 5: 30.1.5- Audience Profiling and Demographics

This is a very obvious choice for me, when it comes to particular gender related adverts. It is clear to see that this is aimed at men. Although it only, uses what can only be described as middle aged men, I feel that any male who has started shaving, this may appeal to.

This advert, like the previous is too obviously to detect its target audience. This is I believe are male/ females between 60/70+ or maybe anybody with back problems, who find it challenging to travel up and down the stair. This Stannah StairLift, will come handy to them.

This advert is just adorable. The end of this commercial always has me in stitches, so I decided to choose it as my final Audience profiling example. Although it uses toddlers (all boys, i've realised) to sell it's product, this advert is aimed at the parents, I feel. They will be the ones making the decisions on what to feed their children.

Task 6 (30.1.6) A.S.A

 

The Regulators:

The Advertising Standard Authorities are the people who regulate TV adverts within the UK. They are also responsible for dealing with audience complaints. This will involve an audience member who has taken personal offence to what has been seen on TV.

It’s straight forward how to go about making a formal complaint. Everything you’d need to know will be set up on the ASA website for you beforehand. Firstly one has to check that the advertisement they wish to complain about is covered by the ASA. Secondly, if it is covered by the ASA, then proceed with your complaint online, simply give them a call or write in. You will then be assigned somebody that will be personally dealing with your case. Considering the severity of your complaint, the advertisement in question will be removed from any form of viewing within the UK.

Analysing TV Banned TV adverts: F Word.  

In this advert, we are presented with some of the world’s most famous actor/actress and musicians. They all appear on screen one by one, and pronounce what seems like the offensive word ‘FUCK’. Their mouths and sounds are censored with a black rectangular box. Initially, it appears as though they are saying this obscene words, however later on in the commercial we are made aware of what they are saying as its in content to what they’re advertising- Famine.

I feel that advert was banned as it may have been deem inappropriate as it creates the illusion that foul language is being used. Later, after researching this advert in more detail I came across and article in ‘Clear Cut’ stating that it was cancelled as the advert was being broadcast but people whose intentions were wholly and mainly political. This breached the rules against political advertisement.

Summary:

Personally, I quite like this advert and feel that it informs the public of the problems regarding Famine around the world. It also incorporates some of the most famous and inspirational people in the world, who have earned their rights as fan’s role models.

H&M advert Amiee Wolf Ft Bubblez ;)

Evaluation of Advert.

When first finding out that the next project was the chance to create our own television adverts for a existing product, I was excited and already knew what I wanted to do. I initially planned to created an advert for a shampoo- 'Head and Shoulders'. Unfortunately when properly thinking about it, this idea proved difficult and unrealistic as the facilities needed, weren't made available to us.

I then started thinking about advert I had seen on TV and came up with the idea of advertising for H&M. There television advert has always been something that I've enjoyed watching and wanted to see if I produce something half as good, if not better.

My advert is very simply produced. It consists of a photo-shoot that has been film, with some pictures of clothes including 'evening wear', 'day wear' and more. We used backstage footage and real photo shoot pictures to sell our product.

The video shows behind the scenes of the shoot- which normally isn't incorporated in a normal H&M advert. I thought this would be a good way to engage the audience in the product and the commercial. By the looks of the feedback that I've received, I'd say it's worked.

When trying to start the filming of our commercial, we had a lot of obstacles come our way which proved hard of over come. Our biggest problem was trying to get a member of staff to supervise us during the shoot session in the photo- shoot studio. After two days of trying, we finally manage to get hold of someone. Everything there onwards, went swimmingly. With the helpful hands of Doran, Mohan and Nathaniel we were able to get all the shots we needed under 4 hours. The filming process especially for me- was the best part of this entire task. It was so much fun, and provided me with a lot of jokes and laughter, curtesy of my co-star Naomi Ediru.
I was every much surprised at how professional the pictures looked. I had my doubts when told we'd have to use the college photo studio. The usage of equipments, were bearable as the video recording standards were mediocre.

However, I feel like as team we concentrated more on the pre-production as opposed to the post- production which is something I have a habit of doing. Devoting all my time and energy to the pre-production leave me with less time to complete all the post-productional work. This is an aspect of my learning style that I have to alter, if I plan on doing well in this course.

The editing for me, was the biggest difficulty that I personally had (whereas Naomi speeded through it). I cannot edit footage AT ALL! I feel I'm strongest when it comes to written work. I find it easy to complete paper work than do anything too technical. This too, I have to work on.

In terms of the levels of professionalism my advert had- I'd say I was pretty content with it. All the feedback received stated pretty much the same things "I really like your advert and it looked very professional. It's something I could see on the television"...or along the lines, off.

The target audience for our commercial was woman of 16+. Although H&M adverts are traditionally aimed at either sex audiences of the same age range but as we had no male feature in our advert, I'd thought it'd be very hard to convince men that it was created for them.

I believe that our USP is the behind the scene footage that we added in the final advert. I think it makes the audience want to have fun with us, and feel apart of our 'team'.

Like I briefly mentioned earlier in the evaluation, everybody's comments were based around the same things. However, something that they all picked up on, was the ending of the commercial. As the pictured appear on screen one after the other, people comment and said, that they would have though the commercial better if they were given a little more time to took at the pictures better before they were rushed off of the screen. They all said that the ending was a little unsettling. So this is something that I have to concentrate on in the future.

In conclusion, I really enjoyed this project and I'am incredibly proud of myself. This is the first piece of work that I've entirely completed...so "YAY ME!"